Emerald Properties.

They had homes ready. We built the business around them: 50 units leased in three months.

Published in 2026

Services

Website
Telephony
AI Voice Agent
CRM (GoHighLevel)
Automation
Marketing
Hiring
Events

Industry

Real estate / development

Status

Flagship case

Headline result

0 to 50 units leased in 3 months

Emerald Properties builds and leases brand-new townhomes across Edmonton. When they came to us, the homes were ready but everything around them was missing: no working sales process, no phone system that could keep up, no CRM, a website that did not convert, and a team too small to answer every lead. It looked like a marketing problem. It was an operating problem.

The challenge.

For three months, new homes sat empty. Calls went to voicemail after hours, renters waited a day or more for a reply, the CRM did not reflect the leasing process, and property management lived in a separate system. In rentals, the first landlord to answer usually wins, and Emerald was answering last.

Kitchen and stairwell in an Emerald three-bedroom home — The homes were never the problem: brand-new builds with three master suites each. The business around them was.

What we did.

→Built the new live-emerald.com, with a property map and online applications
→Set up the phone system: local numbers and call routing for the leasing team
→Launched an AI voice agent that answers calls and texts 24/7, qualifies renters, and books showings
→Trained the AI on Emerald's homes, pricing, and policies so its answers stay accurate
→Built the leasing pipeline in GoHighLevel: every lead, call, and message in one place
→Automated follow-ups by SMS and email, with reminders before every showing
→Connected Buildium so applications and leases flow into property management
→Ran the marketing that keeps the pipeline full
→Hired and trained the leasing team, with showing scripts they actually use
→Prepared conferences and presentations for the group's construction brands
→Opened a B2B channel with universities, colleges, and medical institutions

Diagram: ads and listings, AI answering 24/7, GoHighLevel CRM, showing booked, lease signed in Buildium — One connected system: every call answered, every lead in the CRM, every showing confirmed, every lease in Buildium.

The result.

Once the moving parts were connected, the business changed quickly: 50 units leased in roughly three months. No call goes unanswered, every lead gets a reply in minutes instead of days, and the leasing team spends its time on showings instead of chasing messages. Emerald now runs on a process it can repeat for every new building.

Emerald's leasing pipeline in GoHighLevel, with names anonymized — The leasing pipeline in GoHighLevel: thousands of leads moving from first contact to booked showing to screening. Names blurred.

What it proves.

This is the kind of work we like: when the answer is not just better ads, but a better business system. Marketing, CRM, AI follow-up, sales scripts, property tools, and B2B outreach had to work together.